The relationship between the brain, the seat of your pants and the water. The brief to refresh an existing kayak range resulted in a sleek, eye catching fleet that surpassed client expectations.

User experience is enhanced with exceptional cockpit comfort, fresh colour range and real world usability.

Applied Skills: Industrial design, Model making & prototype build, Testing & evaluation, Tool design & commercialisation.

The synergy between designer and client, wave,
craft and paddler - an integrated approach

A lateral approach to problem solving



© Copyright Rob Whitfield 2019